Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by nightclubs in the midlands and west of Ireland. The topic is explored from both consumer and organisation perspectives. Focus groups were conducted with target consumers and in-depth interviews were carried out with nightclub marketing personnel. The findings indicate nightclubs are highly compatible with social media, but nightclubs are not using social media to their full potential; instead they are adopting an unstructured, outdated approach. This study adds to the debate on the role of relationships and promotion in s...
Hospitality education plays an important role in matching and bridging the needs and expectations of...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
Social networks including various social media are one of the main online marketing tools that help ...
Social media is already an established feature in the marketing strategies of large global brands. T...
This dissertation explores the extent to which social media marketing drives and retains attendance ...
The purpose of this research paper is to understand how effective social media marketing is among Ir...
The prevalence of social media interaction has transformed the way we experience the world and the ...
Purpose – the purpose of this research is to identify the impact of the social media marketing techn...
Cilj ovoga rada bio je usporediti i analizirati dva najpopularnija noćna kluba u Zagrebu te njihov r...
V diplomskem delu smo opredelili družbena omrežja kot kanal, na katerem so prisotni uporabniki in ra...
Social media present a golden opportunity for the hospitality industry to make greater contact with ...
Football clubs across the globe are realising that the use of social media is the future in terms of...
Social media have changed the way people interact with each other and with companies. In fact, recen...
Master's thesis in International Hospitality ManagementSocial networks have become an integral part ...
Social media has been growing in importance and public consciousness over the years. The title of th...
Hospitality education plays an important role in matching and bridging the needs and expectations of...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
Social networks including various social media are one of the main online marketing tools that help ...
Social media is already an established feature in the marketing strategies of large global brands. T...
This dissertation explores the extent to which social media marketing drives and retains attendance ...
The purpose of this research paper is to understand how effective social media marketing is among Ir...
The prevalence of social media interaction has transformed the way we experience the world and the ...
Purpose – the purpose of this research is to identify the impact of the social media marketing techn...
Cilj ovoga rada bio je usporediti i analizirati dva najpopularnija noćna kluba u Zagrebu te njihov r...
V diplomskem delu smo opredelili družbena omrežja kot kanal, na katerem so prisotni uporabniki in ra...
Social media present a golden opportunity for the hospitality industry to make greater contact with ...
Football clubs across the globe are realising that the use of social media is the future in terms of...
Social media have changed the way people interact with each other and with companies. In fact, recen...
Master's thesis in International Hospitality ManagementSocial networks have become an integral part ...
Social media has been growing in importance and public consciousness over the years. The title of th...
Hospitality education plays an important role in matching and bridging the needs and expectations of...
Football clubs across the globe are realizing that the use of social media is the future in terms of...
Social networks including various social media are one of the main online marketing tools that help ...