INTELLECTUAL CAPITAL – THE CREATING FACTOR OF COMPETITIVE ADVANTAGE OF THE LOGISTIC COMPANY

Poduzeća danas djeluju u veoma neizvjesnoj i promjenljivoj okolini i stoga moraju razvijati sposobnosti učenja i prilagođivanja takvim uvjetima poslovanja. Te se sposobnosti učenja i adaptacije vežu uz novu ekonomsku kategoriju – intelektualni kapital. U ovome se radu ističe potreba svih poduzeća, a posebno logističkih poduzeća za istraživanjem i analiziranjem intelektualnog kapitala i spoznajom njegovih specifičnosti. Samo poduzeća koja spoznaju specifi čnosti svoga intelektualnoga kapitala u logističkim procesima mogu kvalitativno unaprijediti logistiku i na taj način kreirati svoje konkurentske prednosti.Firms today operate in a very unpredictable and changeable environment. Therefore they have to develop studying skills and adapt to operating conditions. These abilities of studying and adaptation are linked to the new economic term – intellectual capital. This paper is focused on the needs of every firm, and particularly of logistic firm, for researching and analyzing its intellectual capital and to become aware of its specifics. Only the companies that are aware of specifics of its intellectual capital in logistic processes can improve logistic and in that way create its competitive advantage