[[alternative]]Exploring the Relation among Leisure Involvement, Flow Experience and Leisure Satisfaction – A Case Study of Augmented Reality Mobile Game, Pokemon Go

[[abstract]]擴增實境已逐漸發展成熟，近來搭著手機遊戲精靈寶可夢GO風潮，成為受人注目的焦點。在科技與遊戲結合之下，讓傳統的人機互動模式有所改變，提供使用者不一樣的體驗。擴增實境應用於手機遊戲亦成為新潮流的休閒活動，但過去研究多在探討遊戲設計及使用者體驗，鮮少以休閒的觀點對手機遊戲進行深入的研究與分析。因此，本研究旨在探討精靈寶可夢GO使用者休閒涉入、心流體驗與休閒滿意之關係。本研究採問卷調查法，於2017年3月至4月以便利抽樣的方式針對精靈寶可夢GO使用者進行調查，有效回收問卷數共624份。將蒐集資料以次數分配、描述性統計、信度分析、驗證性因素分析與迴歸分析等進行統計分析。研究結果發現，精靈寶可夢GO使用者以等級31-35、通常是自己去抓寶、近一個月每週玩21次以上、每次玩1小時至2小時內居多。使用者的休閒涉入對心流體驗與休閒滿意皆達顯著相關，心流體驗對休閒滿意亦達相關，且心流體驗在休閒涉入與休閒滿意間扮演部份中介的角色。研究結果可供手機遊戲業者，未來應用新技術在開發遊戲時，可針對使用者的休閒涉入、心流體驗與休閒滿意作為設計依據，提供給使用者的不一樣的休閒體驗。[[abstract]]Recently Augmented Reality (AR) has become the focus of attention with the mobile game Pokemon GO. With the combination of technology and games, the traditional human–computer interaction model of game playing has changed to provide a different experience for users. AR technology in mobile games has become a new trend of leisure activities, but most of the discussions in the past studies are about game design and users’ experience. There is paucity literature about mobile games from the perspective of leisure activities. Therefore, the study aims to explore the relationship among leisure involvement, flow experience and leisure satisfaction, in relation to the AR mobile game, Pokemon Go. The study adopted the survey method and convenient sampling to investigate Pokemon GO users in March to April, 2017 and 624 questionnaires were returned. Data analysis was conducted using descriptive statistics, reliability analysis, confirmatory factor analysis and regression analysis. The study found that the Pokemon GO users in this study have the game status ranging from Level 31 to 35. They usually play games by themselves. They have been playing more than 21 times a week for the past month and have been playing 1 to 2 hours each time. The users’ leisure involvement was significantly related to leisure satisfaction, the flow experience was significantly related to leisure satisfaction and it was the mediate variable between leisure involvement and leisure satisfaction. The results can serve as a reference for mobile game companies to consider users’ leisure involvement, flow experience and leisure satisfaction when they design games with new technology. The game can provide different leisure experience for users