The shift towards a green consumerism has been globally evident since the 1980s. Government, business and individuals have become increasingly aware of the concept of “green” to reduce the environmental footprint of goods and services. These movements have also spawned a dramatic increase in the number of researches into consumer’s green behaviours. Major advances in green consumption literature in the past years have been made with a focus on the following dimensions: personal beliefs (Kilbourne & Pickett, 2008); environmental knowledge (Chan, 2001); environmental attitudes (do Paco et al., 2013); environmental values (Koller et al., 2011); social influence and government policies (Ozaki, 2011) and a set of environmental barriers (Bray et ...
Purpose: The purpose of this study is to better understand consumers’ overall perceptions of “being ...
Aim: The aim of this paper is to find if marketing and branding methods can help set up green brands...
Why do consumers who profess to be concerned about the environment choose not to buy greener product...
The shift towards a green consumerism has been globally evident since the 1980s. Government, busines...
Purpose – This paper aims to re-examine the determinants of ecologically conscious consumer behavio...
Green products have long been promoted as one of the possible solutions to the environmental dilemma...
The current study examined the influences of perceived environmental responsibilities of the three t...
Consumers are hesitant to trust new items, thus they look for brands that have a natural component. ...
The objectives of the research are to study the factors the determine consumer intentions towards bu...
Abstract: The worldwide increased consumption of goods and services squeezes natural resources, thus...
Educators, marketers, and policymakers need to understand what factors influence the consumers' purc...
Purpose - This study examines the impact of five consumption values (i.e., ecological, functional, s...
This study investigates determinants of green buying behavior. Using structural equation modeling, ...
In light of the raising concern about environmental issues, consumers and the society are increasing...
Several models of green consumer behaviour have sought to explain the relationship between green att...
Purpose: The purpose of this study is to better understand consumers’ overall perceptions of “being ...
Aim: The aim of this paper is to find if marketing and branding methods can help set up green brands...
Why do consumers who profess to be concerned about the environment choose not to buy greener product...
The shift towards a green consumerism has been globally evident since the 1980s. Government, busines...
Purpose – This paper aims to re-examine the determinants of ecologically conscious consumer behavio...
Green products have long been promoted as one of the possible solutions to the environmental dilemma...
The current study examined the influences of perceived environmental responsibilities of the three t...
Consumers are hesitant to trust new items, thus they look for brands that have a natural component. ...
The objectives of the research are to study the factors the determine consumer intentions towards bu...
Abstract: The worldwide increased consumption of goods and services squeezes natural resources, thus...
Educators, marketers, and policymakers need to understand what factors influence the consumers' purc...
Purpose - This study examines the impact of five consumption values (i.e., ecological, functional, s...
This study investigates determinants of green buying behavior. Using structural equation modeling, ...
In light of the raising concern about environmental issues, consumers and the society are increasing...
Several models of green consumer behaviour have sought to explain the relationship between green att...
Purpose: The purpose of this study is to better understand consumers’ overall perceptions of “being ...
Aim: The aim of this paper is to find if marketing and branding methods can help set up green brands...
Why do consumers who profess to be concerned about the environment choose not to buy greener product...