Add to ORKGThis doctoral study makes a unique contribution by examining both the integration of the Web in marketing, and the influence of this integration on organisational performance. The findings support the view that the marketing function adds value to organisations, but that the Web is not as fully utilised as it might be in Australasia
As marketing executives respond to increased pressure to measure the impact of their activities, cor...
This study examines the impact of the Internet, firm-specific characteristics, market characteristic...
The Internet is playing an increasingly important role in the marketing activities of organisations ...
Purpose – The purpose of this paper is to provide a better understanding of the antecedents of...
The Web played a role in the burst of economic activity that occurred in the late 1990s that saw com...
The advent of web based electronic commerce has created numerous opportunities for marketing profess...
The Internet and the World Wide Web are currently enjoying phenomenal growth rates. It is estimated ...
M.Comm.Web sites started to become more prominent in South Africa during the latter half of 1993. Si...
There has been less than a decade of rapid diffusion of the Internet and related technologies into t...
Predictions concerning the influence of traditional and online marketing logistics network competenc...
Relationship management practices, both traditional and employing the Web, were investigated and hyp...
The Internet has been the favorable theme for numerous studies and reports, during the last decade. ...
The present study examined the contribution of the Internet and web site to the marketing and manage...
Copyright © 2008 by The Haworth Press. All rights reserved.This study examines the impact of the Int...
The adoption of internet solutions for marketing increases over time, but a strong empirical evidenc...
As marketing executives respond to increased pressure to measure the impact of their activities, cor...
This study examines the impact of the Internet, firm-specific characteristics, market characteristic...
The Internet is playing an increasingly important role in the marketing activities of organisations ...
Purpose – The purpose of this paper is to provide a better understanding of the antecedents of...
The Web played a role in the burst of economic activity that occurred in the late 1990s that saw com...
The advent of web based electronic commerce has created numerous opportunities for marketing profess...
The Internet and the World Wide Web are currently enjoying phenomenal growth rates. It is estimated ...
M.Comm.Web sites started to become more prominent in South Africa during the latter half of 1993. Si...
There has been less than a decade of rapid diffusion of the Internet and related technologies into t...
Predictions concerning the influence of traditional and online marketing logistics network competenc...
Relationship management practices, both traditional and employing the Web, were investigated and hyp...
The Internet has been the favorable theme for numerous studies and reports, during the last decade. ...
The present study examined the contribution of the Internet and web site to the marketing and manage...
Copyright © 2008 by The Haworth Press. All rights reserved.This study examines the impact of the Int...
The adoption of internet solutions for marketing increases over time, but a strong empirical evidenc...
As marketing executives respond to increased pressure to measure the impact of their activities, cor...
This study examines the impact of the Internet, firm-specific characteristics, market characteristic...
The Internet is playing an increasingly important role in the marketing activities of organisations ...