Aims of this Chapter: • To examine the role of research in public relations campaigns.• To evaluate the different types of research methods and their use in campaigns
This master’s thesis examines the various barriers and opportunities facing public relations scholar...
Some leading public relations scholars in Western developed countries such as the USA, Canada, Austr...
Research is a continuous and dynamic process. Research is systematically collecting, analyzing, and ...
Research has an important role in public relations (PR) being necessary in developing strategies in ...
This introduction to communication research methods takes the student from the conceptual beginnings...
The purpose of this chapter is to equip students with the tools required to understand, analyse and ...
Overview of applied research methodologies for public relations campaigns including both qualitative...
The present study applies three distinct theoretically grounded research methodologies to the resear...
Abstract: Research means to observe the phenomena again and again from different dimensions. In othe...
Research is a scientific investigation aimed at generating knowledge about a topic. A problem-solvi...
For public relations practitioners, research plays a role in virtually every task they set out to ac...
Historically, public relations research has been dominated by organisational interests, treating the...
Research plays a critical role throughout virtually every conduit of the health services industry. T...
Research can be defined as, “A systematic inquiry to describe, explain, predict, and control the obs...
Selecting research methodology depends on what you wish to study. In other words, methodology is de...
This master’s thesis examines the various barriers and opportunities facing public relations scholar...
Some leading public relations scholars in Western developed countries such as the USA, Canada, Austr...
Research is a continuous and dynamic process. Research is systematically collecting, analyzing, and ...
Research has an important role in public relations (PR) being necessary in developing strategies in ...
This introduction to communication research methods takes the student from the conceptual beginnings...
The purpose of this chapter is to equip students with the tools required to understand, analyse and ...
Overview of applied research methodologies for public relations campaigns including both qualitative...
The present study applies three distinct theoretically grounded research methodologies to the resear...
Abstract: Research means to observe the phenomena again and again from different dimensions. In othe...
Research is a scientific investigation aimed at generating knowledge about a topic. A problem-solvi...
For public relations practitioners, research plays a role in virtually every task they set out to ac...
Historically, public relations research has been dominated by organisational interests, treating the...
Research plays a critical role throughout virtually every conduit of the health services industry. T...
Research can be defined as, “A systematic inquiry to describe, explain, predict, and control the obs...
Selecting research methodology depends on what you wish to study. In other words, methodology is de...
This master’s thesis examines the various barriers and opportunities facing public relations scholar...
Some leading public relations scholars in Western developed countries such as the USA, Canada, Austr...
Research is a continuous and dynamic process. Research is systematically collecting, analyzing, and ...