Add to ORKGNew Product Development (NPD) is an underutilised methodology in New Zealand. In this paper the authors review the literature on New Product Development, NPD theory and methods for early stage product design and development to make it better understood to SMEs.<br /
In order to achieve a successful new product, and certainly the successful implementation of a new p...
This paper centralises the management of innovation in the early stages of the new product developme...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
Use of New Product Development (NPD) methods may benefit New Zealand SMEs and entrepreneurial firms ...
The New Zealand innovation sector is dominated by Small to Medium Enterprises (SMEs). SMEs make up m...
The multidisciplinary nature of organisational new product development (NPD) suggests that the devel...
Small to Medium Enterprises (SMEs) face enormous financial risk when embarking on a new product lau...
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore com...
New product development (NPD) is seen as one of the most important business strategies that are wide...
New product development (NPD) is seen as one of the most important business strategies that are wide...
peer-reviewedPurpose: The purpose of this research paper is to present a modified framework for the ...
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore com...
This paper centralises the management of innovation in the early stages of the new product developme...
This paper centralises the management of innovation in the early stages of the new product developme...
New product development (NPD) frequently encounters failures, whether during the development phase o...
In order to achieve a successful new product, and certainly the successful implementation of a new p...
This paper centralises the management of innovation in the early stages of the new product developme...
The new product development (NPD) literature emphasizes the importance of introducing new products o...
Use of New Product Development (NPD) methods may benefit New Zealand SMEs and entrepreneurial firms ...
The New Zealand innovation sector is dominated by Small to Medium Enterprises (SMEs). SMEs make up m...
The multidisciplinary nature of organisational new product development (NPD) suggests that the devel...
Small to Medium Enterprises (SMEs) face enormous financial risk when embarking on a new product lau...
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore com...
New product development (NPD) is seen as one of the most important business strategies that are wide...
New product development (NPD) is seen as one of the most important business strategies that are wide...
peer-reviewedPurpose: The purpose of this research paper is to present a modified framework for the ...
Nowadays, customers’ role become important in new product development (NPD) processes. Therefore com...
This paper centralises the management of innovation in the early stages of the new product developme...
This paper centralises the management of innovation in the early stages of the new product developme...
New product development (NPD) frequently encounters failures, whether during the development phase o...
In order to achieve a successful new product, and certainly the successful implementation of a new p...
This paper centralises the management of innovation in the early stages of the new product developme...
The new product development (NPD) literature emphasizes the importance of introducing new products o...