Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation

This paper examines institutional research productivity across two sets of journals – Hult et al. (1997) and Polonsky and Whitelaw (2006), based on institutions\u27 Carnegie Foundation Classification, funding type (private or public) and whether institutions\u27 offer PhD\u27s in marketing. It is identified that while Research Intensive institutions publish more than other types of organizations across journal types, the type of funding and offering PhD\u27s in Marketing are equally if not more important. As such, institutions seeking to compare themselves to other institutions should choose a \u27similar\u27 set of institutions on which to base any comparisons.