Add to ORKGChinese consumers are facing a diverse range of choices in regards to products produced wholly or in part overseas or by overseas corporations based in China. This study examines how consumers from China, both residing at home and abroad, perceived capability of Germany, Japan, US and China in regard to three dimensions of country capabilities- design, assembly and parts/components. The findings show that consumers have different perceptions concerning country capabilities and that Chinese consumers residing overseas appear to have more positive perceptions of foreign countries’ capabilities.<br /
The process of manufacturing and marketing international products is increasingly complex and especi...
China has grown rapidly to become one of the largest manufacturing countries in the world. Products ...
For years, the negative country image associated with Chinese manufactures has hindered the percepti...
Chinese consumers are facing a diverse range of choices in regards to products produced wholly or in...
As globalisation of the world's economies proceeds at a rapid pace, an area of\ud continuous interes...
When consumers come across same products manufactured in different countries, they must make a purch...
This article presents the results of an experiment that compares the perceptions of product quality ...
Purpose – The purpose of this paper is to provide an in-depth examination of country-of-origin (COO)...
Although COO has been a topic of central interest in international marketing research, most work has...
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-co...
Background: The sociodemographic characteristics of consumers, as important determinants of consumer...
This study evaluated the effect of country-of-origin on consumers perception of product quality in d...
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy ...
An experiment was conducted to test hypotheses the country-of-origin, country animosity and product ...
The purpose of this paper is to examine the effect of country of origin (COO) subcomponents (i.e. de...
The process of manufacturing and marketing international products is increasingly complex and especi...
China has grown rapidly to become one of the largest manufacturing countries in the world. Products ...
For years, the negative country image associated with Chinese manufactures has hindered the percepti...
Chinese consumers are facing a diverse range of choices in regards to products produced wholly or in...
As globalisation of the world's economies proceeds at a rapid pace, an area of\ud continuous interes...
When consumers come across same products manufactured in different countries, they must make a purch...
This article presents the results of an experiment that compares the perceptions of product quality ...
Purpose – The purpose of this paper is to provide an in-depth examination of country-of-origin (COO)...
Although COO has been a topic of central interest in international marketing research, most work has...
Purpose – The purpose of this paper is to examine the effect of country of origin (COO) sub-co...
Background: The sociodemographic characteristics of consumers, as important determinants of consumer...
This study evaluated the effect of country-of-origin on consumers perception of product quality in d...
Since the then Chinese leader Deng Xiaoping introduced the „open door‟ policy, the Chinese economy ...
An experiment was conducted to test hypotheses the country-of-origin, country animosity and product ...
The purpose of this paper is to examine the effect of country of origin (COO) subcomponents (i.e. de...
The process of manufacturing and marketing international products is increasingly complex and especi...
China has grown rapidly to become one of the largest manufacturing countries in the world. Products ...
For years, the negative country image associated with Chinese manufactures has hindered the percepti...