Add to ORKGThis paper conceptualizes the positive relationship between customer loyalty to the service worker (personal loyalty) and customer citizenship behaviors to the service organization including: positive word of mouth; suggestions for improvements; customer participation in activities; benevolent acts of service facilitation; customer policing; customer flexibility; customer voice and displays of relationship affiliation.<br /
During the last two decades, studies on customer citizenship behavior in the service context have g...
Abstract: This work explores the relationship between servant leadership in the service context and ...
Eight types of customer citizenship behaviours were extracted from the existing marketing literature...
Assessment of the role of the individual service worker in encouraging customer organizational citiz...
This study proposes a model of customer-contact service employee management that examines organizati...
The concept of Customer Citizenship Behavior is evolved from Organizational Citizenship Behavior, an...
The well-being of service personnel is an important issue to businesses given the crucial role they...
This study sought to examine the impact of volunteerism (motivation to help) on service-oriented org...
Service-dominant logic views a customer as a proactive entity who co-creates value through collabora...
For service organizations, service delivery excellence is a necessity.It is also tightly coupled to ...
Implementation of the marketing concept in service firms is accomplished through individual service ...
Organizational citizenship behavior (OCB) research is extended to the customer domain by examining t...
This research examines the role of customer behavior in Internet service deliveries. A nomological n...
Despite increasing awareness of the importance of customer behaviors in service delivery, understand...
[[abstract]]As service firms face intense pressure to improve service quality, contact employees hav...
During the last two decades, studies on customer citizenship behavior in the service context have g...
Abstract: This work explores the relationship between servant leadership in the service context and ...
Eight types of customer citizenship behaviours were extracted from the existing marketing literature...
Assessment of the role of the individual service worker in encouraging customer organizational citiz...
This study proposes a model of customer-contact service employee management that examines organizati...
The concept of Customer Citizenship Behavior is evolved from Organizational Citizenship Behavior, an...
The well-being of service personnel is an important issue to businesses given the crucial role they...
This study sought to examine the impact of volunteerism (motivation to help) on service-oriented org...
Service-dominant logic views a customer as a proactive entity who co-creates value through collabora...
For service organizations, service delivery excellence is a necessity.It is also tightly coupled to ...
Implementation of the marketing concept in service firms is accomplished through individual service ...
Organizational citizenship behavior (OCB) research is extended to the customer domain by examining t...
This research examines the role of customer behavior in Internet service deliveries. A nomological n...
Despite increasing awareness of the importance of customer behaviors in service delivery, understand...
[[abstract]]As service firms face intense pressure to improve service quality, contact employees hav...
During the last two decades, studies on customer citizenship behavior in the service context have g...
Abstract: This work explores the relationship between servant leadership in the service context and ...
Eight types of customer citizenship behaviours were extracted from the existing marketing literature...