Add to ORKGCompanies vary in the way they structure their market research function. This was hypothesized to affect the perceived value of their research. A survey of 241 marketing managers in major Australian firms showed that structure positively affected the perceived value of market research information while bolstering the internal client’s position.<br /
A study of 42 Australian marketing managers was conducted linking strategy to the use of market rese...
The study proposed that broad firm strategies should be related to the implementation and perceived ...
This study investigated the alignment between market research, business strategy and customer relati...
According to the marketing literature and marketing textbooks, market research is required for succe...
According to the marketing literature and marketing textbooks, market research is required for succe...
A study of 42 Australian marketing managers was conducted linking strategy to the use of market rese...
Purpose – To investigate whether strategic orientation affects the evaluation of specific market res...
The traditional or conventional role of market research is one of enabling marketing managers to mak...
The market research environment is transforming rapidly and research suppliers may not be keeping up...
The traditional or conventional role of market research is one of enabling marketing managers to mak...
A significant global industry, the provision of market research is a business to business service wh...
Despite the widely acknowledged importance of marketing research as an essential organizational acti...
There is a continuing need for organisations to identify the returns obtained from marketing researc...
Purpose – This paper seeks to investigate the influence of Porter’s strategy types on th...
The market research environment is transforming rapidly and research suppliers may not be keeping up...
A study of 42 Australian marketing managers was conducted linking strategy to the use of market rese...
The study proposed that broad firm strategies should be related to the implementation and perceived ...
This study investigated the alignment between market research, business strategy and customer relati...
According to the marketing literature and marketing textbooks, market research is required for succe...
According to the marketing literature and marketing textbooks, market research is required for succe...
A study of 42 Australian marketing managers was conducted linking strategy to the use of market rese...
Purpose – To investigate whether strategic orientation affects the evaluation of specific market res...
The traditional or conventional role of market research is one of enabling marketing managers to mak...
The market research environment is transforming rapidly and research suppliers may not be keeping up...
The traditional or conventional role of market research is one of enabling marketing managers to mak...
A significant global industry, the provision of market research is a business to business service wh...
Despite the widely acknowledged importance of marketing research as an essential organizational acti...
There is a continuing need for organisations to identify the returns obtained from marketing researc...
Purpose – This paper seeks to investigate the influence of Porter’s strategy types on th...
The market research environment is transforming rapidly and research suppliers may not be keeping up...
A study of 42 Australian marketing managers was conducted linking strategy to the use of market rese...
The study proposed that broad firm strategies should be related to the implementation and perceived ...
This study investigated the alignment between market research, business strategy and customer relati...