The ecommerce strategy of New Zealand : policy implication for small business

This paper attempts to link findings of recent eCommerce research in small business in New Zealand with the Government’s eCommerce strategy. The research stresses the need for the Government to bridge the existing gap between small business and eCommerce. The strategy emphasises the Government’s role in providing leadership, in building the capability of New Zealanders, and in providing an enabling regulatory environment. The strategy is set out to be a complete partnership between Government, business, and the broader community to achieve these objectives. Recent progress on this strategy is reviewed and its significance to small business is discussed. The Government has actively embarked on setting up a comprehensive policy framework to guide the wide success of eCommerce in businesses in New Zealand. The Government’s progress in this regard is admirable. However, this research points to the importance of prioritising the implementation of certain strategies and of addressing impending eCommerce issues relevant to the small business sector in New Zealand.