Overcoming principles: dialogue in business ethics

Basing itself upon a virtue-ethics approach, this paper questions the value of syllogistic or deductive approaches to teaching business ethics and to the modelling of the kinds of judgments that executives are asked to make in situations of moral complexity. It urges that the teaching of ethical theories, of ethical principles, and of logical methods of moral thinking, and the use of hypothetical or historical scenarios, be augmented by the method of `Real Case Dialogue\u27 which more nearly models the eal and intense existential realities of ethical decision making. A brief description of such a dialogue is offered so aslo provide an example.