This is the author-created version of the article. The needs and expectations regarding multimedia content access have grown rapidly with the fast development of multimedia technology and the explosion of multimedia content around us. This imposed high demands on the level of sophistication of multimedia information retrieval (MIR) solutions. Although the potential to develop the MIR technology that meets such high demands has also rapidly grown over the years, we are not there yet with adequate solutions. This paper states that a significant step forward could become possible if the MIR field moves towards a utility-centered research focus. There, the criteria related to utility should be deployed to help us bridge the critical remaining g...