This paper brings together evidence and theories from a number of disciplines and thinkers that highlight multiple, sometimes incommensurable understandings about well-beings. Three broad strands are identified. The first strand is categorised as the 'hard' science of well-being and its stagnation or decline in modern western society. The second strand, social and political theory suggests that conceptualisations of well-being are shaped by aspects of western culture, often in line with the demands of a capitalist economic society. The third theme pursues the critique of consumer culture's influence on well-being but in the context of broader human problems. This approach draws on ecology, ethics, philosophy and much else to suggest we urge...