The recent psychological research called into question the conventional notion of self as a coherent, non-contradictory unity representable by a one-dimensional preference ordering. Unable to account for experimentally-demonstrated, and in part, morality-induced intransitivities and irregularities in the preference pattern of the self, and failing to capture the rich spectrum of diverse and potentially conflicting ethical and other motives and considerations underlying preferences, the conventional notion of one-dimensionally representable self, however useful it may have been in modeling certain economic phenomena, appears to miss much of the richness and complexity that characterizes human behavior. This dissertation explores possibilitie...