Impact of the Medical Tourism Market on the Hotel Industry in South Korea: Focus on 5-Star Hotels

As many other countries are capitalizing on the trend of supporting medical tourism, the South Korea government also has actively encouraged international and medical tourism. the South Korea government has put a lot of effort into attracting more international tourists. The future prospects for the hotel industry are optimistic. However, given the lack of research data, the level and quality of services for individual hotels participating in medical tourism is unknown. The study will be conducted in Seoul and Pusan city in South Korea between November and December of 2010. The major 5-star hotels in these cities will be included in the study. An online survey will be conducted to identify the level of services provided by the hotels in these two cities. The participants will be executive managers of the hotels where medical-tourism products play an important or fairly important role