The Moderating Effects of Tourist Characteristics and Novelty Seeking on the Relationships between Satisfaction, Revisit Intention and WOM

This study investigates the moderating effects of tourist characteristics and novelty seeking on the relationships among destination attributes, satisfaction, revisit intention and word-of-mouth (WOM). Using structural equation modeling and a multiple group analysis, the findings reveal that the effects of destination attributes on satisfaction, revisit intention and WOM do not differ across age, gender, annual income, and marital status. The results also reveal that the strength of the effect of satisfaction on revisit intention depends on levels of novelty seeking. In other words, for tourists with high novelty seeking, the effect of overall satisfaction on revisit intention is weaker than for those with low novelty seeking