A Survey Study of The Junior High Students’Green Consumption Behavior：Based on Examples from Sinjhuang District of Taipei County

[[abstract]]Abstract The main purpose of the study was to investigate the junior high students’ green consumption knowledge, attitude and behavior, and to discuss the effects of personal background and environmental factors on green consumption knowledge, attitude, and behavior, as well as relationships among green consumption knowledge, attitude, and behavior. The research tool was survey questionnaire, and the subjects were junior high students in Sinjhuang District of Taipei County. A total of 1160 valid surveys were returned. Some statistic methods such as descriptive statistics, one-way ANOVA,and Pearson product-moment correlation were used to analyze the collected data. the results were as the following: I. Most junior high l students in Sinjhuang District of Taipei County showed positive green consumption knowledge, attitude, and behavior, as well as positive correlations. II. The factors affecting the green consumption knowledge included “sex”, “grade”, “allowance”, “access to environmental information”, “participation in environmental activities” , “the district of school”, “father’s level of education”, “mother’s level of education”, “mother’s classification of ocupation”, and “family socio-economic index”. III. The factors affecting the green consumption attitude included“sex”, “allowance”, “access to environmental information”, “participation in environmental activities” , “the district of school”, and “father’s level of education”. IV. The factors affecting the green consumption behavior included “grade”, “allowance”, “access to environmental information”, “participation in environmental activities” , “the district of school”, “father’s level of education”, “mother’s level of education”, and “family socio-economic index”. In the end, the findings will be further discussed accordingly and concrete proposals will be provided as references for related institutes and further researchers.