An Investigation on the Application of Cultural and Creative Industry into Junior High School Arts Education- Perspectives of the Arts and Humanity Learning Area Teachers in Taipei City

[[abstract]]This research was to explore the background awareness and conception of cultural and creative industry for teachers engaging in the domains of arts and humanities learning at middle school. It analyzed some viewpoints about how this knowledge had been applied on teaching practices. Subjects in this research were teachers from Taipei City’s public middle schools as described above. Research method adopted survey researching while analyses and examination techniques contained with Frequency Distribution, Percentage, Independent-Sample t test, and One Way Analysis of Variance. This research also analyzed the differences on viewpoints for applications of teaching approach between teachers with different background knowledge and background awareness on cultural and creative industry. It has then reached the following conclusions. 1.Teachers took advantages from print/press media, internet, and public media to gather information on the cultural and creative industry. They mainly used the relevant information, video/picture as educational tools to encourage students to be actively involved in art related exhibition and events. As for applying culture and creation into middle school artistic education, teachers were facing difficulties mainly from lack of relevant information and limitation of teaching load. 2.The applying of cultural and creative industry concept and the usage of creation in artistic education could assist students to have better understanding on culture and art differences during different periods, thus increasing their willingness to learn. Combing artistic education as teaching materials could provide multi- learning and could effectively lead to creative thinking and improve creativity. As for application of related software and hardware, the usages of those applications could widen the artistic view of students, develop habits of art appreciation, and advance their artistic cultivation. However, the properness of affective assessment was higher than the performance practice, product scale and other method of evaluations. 3.The results of applying cultural and creative industry concepts to artistic education by teachers intended to be similar in kinds of elements such as ages, academic specialties, experiences, and other factors. As for background awareness and application of art education, the viewpoints still remained without difference between different teaching areas. It may thus conclude that Taipei City obviously has abundant educational resources and fluent transmission of information. Researcher provided recommendations and directions to the Cultural and Creative departments, education departments, educational schools, teachers and future researches.