A Study of the Mobile Phone Gamers for Demand of Mobile Phone Set Functions

[[abstract]]The purpose of this study, A Study of the Mobile Phone Gamers for Demand of Mobile Phone Set Functions, was to define the mobile phone gamers from the demand of phone set functions. The Purposes of the study were: 1. to study history of mobile phone games. 2. to present the aspects of mobile phone games as well as situation and trend of phone set from both hardware and software. 3. to investigate in mobile phone gamers’ demand and user characters, effects on demand of phone set functions. The study collected data from literature review and survey. Through analyzing relevant mobile phone functions and types of mobile games, generated the demand factors for mobile phone set functions. Moreover, the researcher discussed relevant regulation to analyze the factors of important evaluation for mobile phone set function. The samples of study were randomly selected from internet and the sampling period was from Oct. to Nov. 2009. The data that have been gathered from the survey were analyzed using Statistical Package for Social Science (SPSS), release 12, for this study. As the resolute, these gamers can be classified into three groups, there are: obtain games from the internet and mobile short massages; play many categories of games and planning games for recreation. Finally, by using AVONA for analysis of variance between the three groups with different social backgrounds and characters, which kinds of mobile phone set that the three groups will chose for their mobile games. In the conclusion of the study, the three grounds of mobile phone gamers have different demand in mobile phone set functions.