A Study on Chinese Professional Baseball League Spectators' Expectation and Satisfaction with the Baseball Field Facilities

[[abstract]]The purpose of this study was to examine the spectators’ expectation and the satisfaction with the use of baseball field facilities. A survey was conducted during the baseball season lasting from April through May in 2009. A total of 404 spectators of Chinese Professional Baseball League (CPBL) participated in this study. The results were as follows: (a.) The majority of CPBL spectators were college students, whose expectations on the use of facilities were significantly higher than their satisfaction. (b.) The spectators whose income was higher than NT$60,001 per month supported the Sinon Bulls baseball team. Most of them were dissatisfied with the parking, basic and safety facilities. (c.) A significant difference between spectators’ expectation and satisfaction on the hygiene facilities and the auditorium was found. (d) The baseball field facilities, including the parking lot, the auditorium, the toilet, and the electronic display screen needed urgent improvement. Based on the findings of this study, it is suggested that the administrators of CPBL should do their best to improve and upgrade the baseball field facilities in order to attract more spectators.