The image identity research of Sinpu YI-Min Temple

[[abstract]]Recently, cultural creativity industry is the mainstream which the government strongly proposes. Through the civilization and the accumulation of experience, our life styles are presented into cultural values. The ceremony of Xinpu Yi-Ming Temple is Hakka people’s preserved common customs and also a part of their lives. The ceremony of Yi-Ming Temple which preserved local culture and traditional belief can make Hakka culture meaningful. And cultural creativity industry is helpful to promote the activities of the ceremony of Yi-Ming Temple through new creativity and innovation. This creation’s theme is Xinpu Yi-Ming Temple, and through the design of image identity system, it can promote the fluency and tourism of the ceremony. Through the data collection to understand the process and history of the ceremony, the researcher wants to have a deep understanding about the ceremony and present the characteristics of Yi-Ming Temple and promote their sightseeing. The creation is divided into “propaganda”, “property”, and “environment.” The researcher designs suitable images which can stress the characteristics and culture of the ceremony of Yi-Ming Temple. The researcher hopes that these creations can be helpful for the local culture, advocate Hakka Yi-Ming culture and create the images of local sightseeing. The study has three findings. First, stress the characteristics of Hakka culture. Second, cultural commodities need enough creativity analysis. Third, the ceremony of Yi-Ming Temple should enter people’s lives. Besides, the whole activity should have a good channel to popularize, and the theme of this activity should be clear. Under internationalization, the culture of Hakka can find out its vitality.