Outdoor Advertising on Digital Signage in Taiwan &Creation of Visual Communication Design by Wen Estelle, Subject: NET 2007 Spring-Summer Series.

[[abstract]]In the first place, this study summarizes the history of advertisement in Taiwan and the transition in the advertising medium. It also outlines the possible direction that the advertising development might take in the future. Secondly, various charts are used to illustrate the strategy taken by JCDecaux, the world’s largest outdoor advertisement agency. Other charts are also applied to describe the advance of the “E-Generation talent training program” at Taiwan’s universities. Further chapters depict the types of digital signage, the objectives and fuctions of advertisement. A field study was carried out to analyse the strategic locations for advertisement in Taipei City. Moreover, additional charts were made use of proving the beneficial results theory aimed at the visual contacts between the viewers and the advertisements. In order to create a design of visual communication, a profound analysis on products’ characteristics and advertisement’s style was constructed. Meanwhile, a thourough study on the montage, editing and storyboard about the artistic creation in advertisement was also put in examination.