The Application of compound construction of single visual units

[[abstract]]Any aesthetic form shares common traits with all living organisms in the universe. The very existence of any living beings can be considered as the manifestation of all types of aesthetic appeal. Based on this premise, the normalization of attributing principles and rules governing objects or phenomena we deem as “aesthetic” becomes possible. It would be a baseless assumption to suggest that the experience of anything aesthetic felt by mankind through out history across different cultures be the same. However, there is a definite significance and need to discover the evidence that the common aesthetic views among mankind are the basis of our artistic creations, our appreciation for anything aesthetic, our preservation of aesthetic objects and our very livelihoods. Regardless of era or culture, such evidence still exists and deserves to be the subject of extensive research. By taking a quick look at the development of the design industries and their successful creations in recent years, one can easily recognize the major application of basic principles as the central concept and construction framework for these creations. This view inspired the author to determine the critical element that has been most widely used and its principle of construction, through analysis of actual case studies that may be used in future design creations. Firstly, this study will begin with the reviews of literary works on the topics of the visual elements in units and their principles of construction so that readers may have a better understanding of their underlying significance and forms. The author then attempts to provide a systematic categorization of the different principles of construction that discussed in the literature reviews and offer analyses of case studies from a collection of contemporary works of graphic design. From the results of the analyses, construction formats that have been extensively used were derived to become the core concepts for actual creations based on the single visual units that were drawn from the visual elements and principles of construction in the literature cited. Lastly, the format of compound visual units has been used as supporting evidence in the process of authentication through works constructed in diversified yet simple design styles, to thus arrive at the conclusions of the research. Potential topics and directions for future research is also discussed based on the knowledge acquired in the process of creation. In the final part of the research, previously mentioned principles of construction were applied for the analysis of case studies based on the conclusions reached. Minimalism, contrast, gradual change, grouping and motion were determined to be the top five rules of construction that have been most widely applied. These rules correlate amongst themselves, and have been used in the actual extension of follow up creations in the form of compound visual units. Apart from encompassing various presentation styles in different forms, the ideas that creators were trying to convey to the audience were presented in a deft manner to achieve the ultimate creative expression of visual designs.