The study of design strategy for cultural brand pattern-take the Emei Oriental Beauty Tea as an example

[[abstract]]Culture is the regional community characteristic and has persisted in different region of human society since the generation of humanity. Culture reflected the spiritual and conscious characters, and therefore similar but distinguishing culture would be generated from inherent local conditions and customs in one identical culture region. Brand is the embodied and also abstract symbol. In social evolution and process of cultural course, the symbol not only played as a mark and but gradually become alife style. By delivery of words, marks, symbols, images, or directly participating in culture activity, culture can become a common and public type in modern life. The platforms are affected by the abstract values of the culture, the belief, human demand, the life style and so on. People also can approach culture distinctly and imperceptibly by “brand”. In this study, we discuss the utilization of design strategy for the construction of culture brand pattern. First we analyses it by some literature of culture brand pattern and culture creativity, and further clarify and integrate culture brand pattern by deep interview in Emei. Subsequently constructing design strategies in order to apply to culture brand pattern via the viewpoint of design. Furthermore, we also introduce the course of pattern into community and local culture industry, and further carry out combination and application. In this study, we take the Emei Oriental Beauty Tea of Emei Town as an example and carry out deep investigation. We collect related consumer characteristic of hot drinks in Taiwan tea and are assisted with research material of the packing design in teas market. The final goal is to construct culture brand that possess abundant local culture characteristics by the strategies of culture brand design. The outlines of strategy pattern are as follows: 1.Define the range of my study in culture creativity industry as local culture industry and carry out deep investigation of industrial analysis to local culture industry 2.Encode the culture symbols in local culture by visual culture course in the light of strategy development design of local culture industry 3.Due to the concept is the same as brand conception the demand and approval of consumer are also emphasized in culture brand. Besides, it specially focuses on the recessively perceptual marketing and the experience value of culture symbol and culture brand. Designer (culture intermediary) should strengthen the ability to reveal the true colors of the culture symbol into culture brand. 4.By way of the above courses 1, 2, and 3, designer (culture intermediary) may start to carry on the plan of product figure and brand generalization. Designer also can regard the value of use, exchange, mark, and experience of the consumer industry type, product or service as the important reference for the practice creation and marketing way The culture creativity industry is the trend nowadays. Culture and life style are also extremely important to everyone in our society. There are several nice strategies include involving the consideration of cultural factors in the design, integrating the design based on the connotation of culture into life. Besides, learning how to start constructing our creation from the idea and construction, and thinking the essence of design in our further creation are also important ones. We hope the investigation of design strategy pattern in local culture brand and the practice of creation experiment can provide some benefit and help in the promotion of literary arts sightseeing of Emei, and also provide some value of reference for other developing community which possessed local culture characteristics.