Creative Product Design Based on Taiwan Traditional Culture Research – Take Pineapple Handmade Paper for Example

[[abstract]]We are getting ready to break the ground on the second phase of development of Cultural and Creative Industry in Taiwan. Under the trend of globalization, Cultural and Creative Industries have gained significant footholds in modern societies as they always top the priority lists of development projects. Time-honored cultures are precious heritage, by transforming the grass-root culture into localized culture and creative industries, traditional cultures can carve niches for themselves along with the rapid development of national economies. This thesis is a synthesis of information obtained from literature review and field research activities regarding the handmade paper industries in Taiwan. For the reason that the pronunciation of pineapple in Taiwanese (Weng Lai) is symbolic of “wheel of fortune arrives”, it is widely used in company inaugurations. By merging green design with traditional culture, cultural assets have been revived in the form of eco-friendly commercial sources, the design of pineapple handmade paper thus emerged as thesis conclusion. It is hoped that the design can bring brand new Chinese culture to the world, as well as it can be value-adding to the cultural and creative industry.