Corporate Mascot Design and Application Research-Take the Ambassador Theatres Mascot for Example

[[abstract]]There are two main parts in this research: In the first part, the research starts with the history and development of mascot to define the scope of mascot. And then probe into the mascot’s function and objective by studying and analyzing nowadays mascots design. By combining integrated marketing communication concept with case study, to build up the design and application process of mascot. In the second part, according to previous analysis result, we create the mascot for the Ambassador theatres. After complete examined, we come out the the Ambassador theatres’ mascot main concept with the confirmation of the Ambassador theatres’ core value. Based on this concept, we process the Ambassador theatres mascot design and its related regulation and applied creation. From these documental studies and creation, this research try to offer the reference for related researcher and work force by mascot’s design and establishment of applied procedure. And to expect these references can improve the usage of mascot and also point out the lack to look for continuous research.