A Study on Application of Visual Guidance in Calendar Design

[[abstract]]Having greatly benefited from advanced communication technologies, audiences nowadays actually perceive more visual messages than ever. This creative research examines how graphic designers can convey explicit messages to audiences and realize the function of visual guidance through effective visual process designs on the layout. This creative research is mainly concerned with literature review and experimental designs with respect to the aspects abovementioned. In an attempt to assess the principles of visual guidance, I will look into the principles of forms, principles of layout, and how the visual movement emerges from visual psychology. Being applied into experimental calendar designs, the findings of this paper can be summarized as follows: 1. The process of visual guidance starts from the gaze point, and the destination of which is identical to that of the visual movement. 2. The sequence of visual guidance is correlated to the layout of elements used. 3. Common presentations of visual guidance in calendar designs include: (1) The presentation of points (2) The presentation of lines: single curve, running curve, single line, multiple lines. (3) The presentation of planes (4) The transformation of planes (5) The shift of angles (6) The directorial formations