A Study on How Public Art Museums in Taiwan Promote Educational Activities and Be Affected by Corporate Sponsorship.

[[abstract]]The purpose of this study is to find out how public art museums in Taiwan promote educational activities and how they are affected when accepting corporate sponsorship. According to the interviews with two directors in public art museums in Taiwan, two chiefs and two members in the education promotion department, and two directors from companies who have support the public art museums with educational activities, and plus with the information collected, we made some analyses for our research. The results are as follows: I. How public art museums promote educational activities 1. The main objective for the art museums to promote art education is to attract more population. 2. The major target audience for art education activities is from schools. 3. The function of education is now highly respected. Hence, there are various kinds of education activities, and one of the new forms, educational exhibition, began. 4. What the target audience need is the most important element to be considered when educational activities are designed by art museums. 5. When art museums search for corporate sponsorship, they should consider whether the educational activities would arouse audience’s interests, whether it is suitable for the goal and the position of companies, the effect upon educational activities in the past, the project of feedback, the position of the delegates of art museums and companies, and the experiences of cooperation with companies. II. How public art museums are affected by corporate sponsorship 1. It is going to be a kind of trend for art museums to look for corporate sponsorship. 2. Art museums program and execute educational activities independently, in other words, they are not controlled by corporate sponsorship. 3. Art museums are stimulated to achieve a result because companies demand the effect of advertising. 4. Corporate sponsorship enriches and animates the educational activities. Finally, the researcher gives public art museums, companies, and the following researchers some specific suggestions according to the conclusion and what the researcher has restricted when working on this study.