A Study on Fund-Raising of Normal and Education University in Taiwan

[[abstract]]Through Literature review and questionnaire survey, this study explored the functions, principles, strategies, difficulties and supplementary measures of Normal and Education University in Taiwan. The subjects of questionnaire surrey are administrators and teachers of Normal and Education University in Taiwan. Questionnaires of 720 copies were dispatched. The 244 returned questionnaires were valid. The conclusions are as follows: 1.Fund-raising has lots of functions. However, it does not work very well. The top priority is to expand the school buildings and facilities, and elaborate the quality of the teaching and research. 2.Fund-raising should hold some principles, such as open, legal and multiple. But nowadays the Normal and Education University do not use them very well, especially the creativity of strategies and the specialty of the faculty. 3.Establishing the Fund-Raising department can raise the funding for the school, but it hasn’t been carried out. 4.Normal and Education University have a lot of sources on fund-raising. The main source is alumnus, but others are not applied frequently . 5.We should put emphasis on small-sum contribution and large-sum contribution. However, nowadays our Normal and Education University focus on small-sum contribution fund-raising, in place of strategies and plans of large-sum contribution fund raising. 6.Normal and Education University can use the main fund-raising strategy as fund-raising regularly, randomly and specifically. But the strategy of fund-raising specifically can be improved. 7.Normal and Education University can use the main fund-raising strategy as rational appeal, and use the assistant strategy as emotional appeal. But Normal and Education University use the emotional appeal much more now. 8.Normal and Education University can use the main fund-raising strategy as mentality honorarium, and use the assistant strategy as substance honorarium .They are applied frequently. 9.Normal and Education University can use many channels to announce found-raising messages, and most of strategies have been used, except for advertisement and mass media. 10.The procedures of found-raising are important, but they still need to be improved. 11.There are lots of difficulties for found-raising, such as the climate of subscribing and no found-raising department. 12.The ways to solve the difficulties of the fund-raising of Normal and Education University include establish a sound supervision system of school finance and reinforce the advertisement of fund-raising. Normal and Education University and the government should establish a sound supervision system of school finance as soon as possible. 13.People with different background have the similar thoughts about the found-raising of Normal and Education University. Finally, according to the conclusions, this study offers suggestions for teachers, and administrative officials.