[[alternative]]The Study of Somatotype and Body Image Related Factors Among the Students in Chung Yuan Christian University

[[abstract]]The purpose of this study was to investigate the somatotype and body image related factors among university students. The subjects were 2016 freshmen in CYCU. Data were collected through a self-report survey instrument consisting of The Multidimensional Body-Self Relations Questionnaire (MBSRQ), Self-Esteem Scale, POTS, Sex Role Inventory, Locus of Control Scale and Media Exposure Scale, and anthropometric measures to assess somatotype. The data were analyzed by frequency distribution, CHAID, MDS, t-test, one-way ANOVA, Pearson product-moment correlation, and Canonical correlation. The results indicated that: (1) One third of the male is over-weight, while one fourth of the female is under-weight. (2) Medium was mostly the size of upper parts of both female and male, while large was usually for lower parts. The size of lower parts became the significant factor. (3) Hair, face, and upper parts were what satisfy subjects, while waist, lower parts, muscle tone, weight, and height were the parts subjects may felt dissatisfied with. (4) Females felt less satisfied with appearance evaluation and body area satisfaction than males, and males had lower scores of appearance orientation than females. (5) There was a significant positive relationship between body image and self-esteem. (6) One third of the subject was androgynous. Most of males were androgynous, and most of females are feminine. Androgyny felt satisfied with appearance evaluation and body area satisfaction. Feminine had higher scores of appearance orientation than the others. (7) Gender, BMI, self-esteem, and teasing were significant factors related to body image. The findings of this study suggest that it’s important to develop the standards of somatotype fit Chinese people. Media education needs to be reinforced for the sake of establishing a healthy environment. The assertion training programs should be conducted on campus in order to emphasize esteem-building among the students.