[[alternative]]EFFECTS AND CONNECTIONS OF AGENTS OF SOCIALIZATION IN SPORT INVOLVEMENT TO ELEMENTARY SCHOOL STUDENTS－A CASE STUDY OF ELEMENTARY SCHOOLS IN YI-LAN COUNTY

[[abstract]]The primary goal of this research was to examine the sport involvement of elementary school students and the influence of agents of socialization. This research discussed the variable events of elementary school students’ sport involvement (such as sport practice, watching the game alive, watching the sport media, and the purchase of sport goods) and different connections between each factors of agents of socialization (such as family, peer group, school, mass media, and community) by the variable events of personal background (such as grade, gender, the chance of participation in sports club and socioeconomic status). The study included the survey responses of 532 randomly selected fourth, fifth, and sixth grade students in Yi-lan County public elementary schools. The survey ‘Influence of Agents of Socialization on Elementary School Sports Involvement’ incorporated descriptive statistics, reliability analysis, validity analysis, the Chi-square test, one-sample t-test, independent-samples t-test, and one-way ANOVA, etc. This research was used to SPSS 10.0 Windows statistics software. All the statistical methods analyze the data and resulting in the following conclusions: 1. The grade level, gender, and socioeconomic status of the students evenly influenced sport involvement behavior. 2. Agents of socialization had greater effects on female students by the peer group and community background; the peer group had a greater effect that whether students take part in sports club; highest socioeconomic status was affected by family factors. 3. Agents of socialization had greater effects on students with high involvement than the students with low involvement. The most penetration in this research is to comprehend with that what kinds of agents would be learned by elementary school students nowadays. As a result of a democratic society and mass media compete with each other, the result shows that mass media and peer groups are two main intermediums, then family and school are on the back burner. Besides, to provide some findings for parents and government authorities. Based on these conclusions, this study proposes following suggestions: When the government authorities plan the policy of sports for the whole people, they need to consider sexual difference. In addition, the government authorities should propose becoming programs and give equal chances of sports to male and female. Sports media should also report the rate of male and female athletes fairly in order to change formulaic impression on male and female traditionally. During the promotion of sports education among elementary school students, these two factors (mass media & pear group) can be practically incorporated into a program with double the effectiveness. It’s reveal low correlation between community and sport involvement, so augment or set up more playgrounds and to take place sport activities in each community were demand.