[[alternative]]The Study On The Policy and Measure of Sports Industry In Mainland China

[[abstract]]The Study On The Policy and Measure of Sports Industry In Mainland China SUMMARY: After intercommunion of trades, gymnastic and culture between Taiwan and China, impulsion of Taiwan vocational sports has been progressing since we lifted a curfew in 1987. The authorities of Taiwan sports council want to get government policy support, just like Hsinchu Science-Based Industrial Park, to make Taiwan sports industry highly develop. Mainland China has high-level sports performance, and in the report of “About Building Statistic of Tertiary Industry”, sports have been included in the 3rd level of tertiary industry, which means to raise the level of science & culture standard and service parts of residents’ competency. It confirms the developing of sport industry. Then, China had issued ”The Outlines For Expediting Sports Industrialization Process—About Cultivating Sports Marketing”, “Sports Industry Developing Digest”, “ The National Keep-fit Plan”, “The Olympics Wins Glory Plan”, etc., which make the intention to develop sports industry in China obvious. The research is based on the policy & measure, efficiencies, and derivative problems of developing sports industry in Mainland China. We want to make a comparison with Taiwan to develop sports industry. The study‘s main discoveries are as followed: 1.To develop sport industry, we should do the basic research first. 2.Our sport standard should be raised. 3.According to our country, we make the priority develop. 4.Superiority sports should be supported on the policy. 5.Equalizing subsidy should be broken. Key word：sport industry