[[alternative]]The Study and Application of Image Style of Hippies Culture on Visual Communication Design

[[abstract]]In the sixties, the counter-cultural movement in the U.S.A., turned into the hippie culture, with the slogan of anti-tradition, anti-social unjust, anti-war, anti-violence, anti-nuclear. Thereupon, it became a major force for the younger generation at than. The idea was incited by rock-n-roll music, pop design and psychedelic art; hippie culture had produced a distinct image style. However, hippie culture is only a sub-culture under the counter-cultural movement after all, reflecting the rebellious life-form of some specific ethnicities, its existence was also very short, however, it had established the unique transition between the design movements of the sixties. Though hippie culture has already become part of the history, but even to this day, some designers continue to merge elements of hippie culture into the contemporary spirit, which forms a modern art form, which celebrates the uniqueness of the hippie culture in the past. As the for techniques computer graphics advances, this style of art form has been ever changing, which shows its endless possibilities. This research is to organize the counter-cultural movement from the beginning to the end and looks into the two major elements of the hippie culture, the pop design and the psychedelic art. By analyzing its visual elements, would be able to organize the range of its usage, which would help in categorizing its elements to be used as a model for future reference in related styles.