[[alternative]]The Management of Virtual Community

[[abstract]]The culture and life of Internet will stay in hobby tribe built by fans and sub-culture. We can carry out the ideal that” We not only use our own intelligence but also grasp others’ wisdom” via the power of interaction and learning of virtual community. Hence the purpose of this study was to explore how to manage the virtual community on learning and sharing of specific domain knowledge. We studied the meaning of virtual community, the design theory and the function of virtual community to develop criteria of managing virtual community. The research method included literacy review, expert interview, and questionnaire investigation, then correspond with researcher’s experience of building and managing virtual community-Learning Pioneer. Concerning the questionnaires, we developed two types of questionnaires. One is to investigate virtual community managers’ opinions , and the other is to understand the members’ ones .Finally, according to data analysis ,we can get the criteria of managing virtual community as the following： 1、 platform of virtual community：discussing the attitude toward platform and platform alternatives. 2、 content of virtual community：explore the importance ,source of content, the way of collection, copy right issue and the cycle of content providing. 3、 virtual community manager：explore manager’s characteristic, related knowledge and skill, including excellent writing skill. 4、 volunteer of virtual community：the importance, source, characteristics and recruitment of volunteers. 5、 Discussion：explored how to promote discussion and related tool, how to solve the problem of discussion barriers to prompt the discussion and sustain the professional image and content. 6、 Promotion of virtual community：disscussed the tool and ways of promotion. 7、 Rule and style of virtual community：induced managers must build rules of community ,specific style and brand image. 8、 Activities of virtual community：the conclusion is running community needs real, virtual and member-only activities 9、 Other management issue：One was that we should emphasize on quantity issue of virtual community in the beginning, then focus on raising the quality of it. Another was that making action plan is necessary. The finding of this study will not only be the researcher’s important guidance of running virtual community, Learning Pioneer, but also a reference of building and managing virtual community for people who are willing to learn and share knowledge by taking advantage of it.