[[alternative]]An Exploratory Study on Effect of Consumer Konwledge、Attitudes、and Behavior Intervened by Leisure Thematic Teaching

[[abstract]]The purposes of this study were to understand the level of consumer knowledge, attitude and behavior of junior high school students’ leisure consuming, and develop the thematic teaching of leisure consuming thematic. It also investigated the improvement of consumer knowledge attitude, and behavioral change caused by leisure consuming thematic teaching. The method of this study was quasi-experimental design. Four classes of first-grade students of junior high in Hsinchu participated in this study. The subjects of experimental group (n=76) were treated with the forty-five-minute session teaching program, the leisure consuming thematic teaching of junior high school students, twice per week during six weeks , while the control group (n=74) was not treated with the educational intervention. The effect of the program was evaluated by the questionnaires, which were tested one week before (pretest) , one week after (posttest) and one month after (follow-up test) the educational intervention. The results indicated that : 1. In the pretest, students’ leisure consuming knowledge of the junior high students was not good and the attitude and behavior of the students had positive tendency. 2. After the educational intervention , there were effects on improving students’ consuming knowledge, attitudes and behavior. 3. Concerning the gender and social economic status, there were no significant differences in the change of consumer leisure attitudes and behavior after educational intervention. However, girls’ consumer leisure knowledge was better than boys’.