[[alternative]]The Construction of Professional Competency Indices on Graphic Communication Technology for the Advertisement Design Major Students at Vocational High Schools in Taiwan

[[abstract]]The study was to explore the construction of professional competency indices on graphic communication technology for the advertisement design major students at vocational high schools in Taiwan. It intended to 1) study the professional competency identified by the faculty in the area of advertisement design; 2) study the professional competency identified by the experts in the advertisement design industry; 3) investigate the competency difference between faculty and industry people; 4) finalize the professional competency indices on graphic communication technology for the advertisement design major students at vocational high schools in Taiwan. The research methods used in this study included literature reviews and questionnaire survey. The research subjects for data collection were the advertisement design major teachers at vocational high schools and business in advertisement design. A total of 408 samples were surveyed, and 207 valid questionnaires were collected. The data was analyzed using Frequency Distribution, Percentage, Mean Comparison, t-test, One-way ANOVA and Scheffé method. The study concludes with the following findings: 1) a student should be equipped with 44 professional competency under four categories; 2) There were no significant differences in the professional competency indices on graphic communication technology for the advertisement design major students at vocational high schools between teachers and industry; 3) There were no significant differences in professional competency between male and female; 4) There were no significant differences in some professional competency indices various educational background, and seniorities, geographic areas, and teaching subjects, Their differences were computed by Scheffe Method and the results were summarized in conclusions. Finally, this research also proposes some conclusions and recommendations for the government, schools and further research.