Business environment analysis of the company Energoles Bohor d.o.o.

Stanje lesnopredelovalne panoge v Sloveniji se po gospodarski krizi počasi izboljšuje, vendar pa njen potencial ni v celoti izkoriščen. Za podrobnejši vpogled v stanje lesnopredelovalne panoge smo opravili celovito analizo poslovnega okolja podjetja Energoles Bohor d.o.o. Analiza je bila izvedena z razširjeno PEST(LE) analizo ter Porterjevim modelom konkurence, ki analizirata zunanje poslovno okolje in SWOT analizo, za analizo notranjega poslovnega okolja podjetja. Analiza širšega zunanjega okolja je pokazala, da na poslovno uspešnost podjetja najbolj vplivata politično-pravno in ekonomsko okolje. V okviru politično-pravnega okolja država preko birokracije in davčne politike močno znižuje konkurenčnost podjetja na trgih. Vendar na drugi strani z raznimi akcijskimi načrti in vzpodbudami za krepitev gozdno-lesne verige povečuje njegovo konkurenčnost. Ekonomsko okolje pa preko skromne kreditne aktivnosti zavira posodobitev proizvodnje. Analiza notranjega okolja je pokazala, da se podjetje Energoles Bohor d.o.o., kot primarno lesnopredelovalno podjetje, v svojem notranjem poslovnem okolju sooča s številnimi prednostmi in slabosti. Prednost podjetja je v tem, da je celotna proizvodnja skoncentrirana na eni lokaciji. Slabost pa se kaže v proizvodnji proizvodov z nizko dodano vrednostjo, ki ne omogočajo hitre nadgradnje in razširitve proizvodnje. Podjetje z odpravo svojih slabosti, ob upoštevanju konkurenčnih prednosti lahko izkoristi priložnosti, ki mu jih ponuja zunanje poslovno okolje.We have conducted a comprehensive analysis of the business environment of the company Energoles Bohor d.o.o. The analysis was carried out through the expanded PEST(LE) analysis and with the Porter\u27s model of competition, that analyse the external business environment and through the SWOT analysis that analyse the company\u27s internal business environment. Analysis of the wider external environment has shown that the business success of the company is most influenced by the political, legal and economic environment. Within the political and legal environment, the state through bureaucracy and fiscal policy greatly diminishes the competitiveness of the company on the markets. However, on the other hand, state has been increasing the competitiveness of the industry through various action plans and incentives for strengthening the forest-timber chain, since poor technological equipment, lack of development and cooperation among actors throughout the forest-wood chain reduces its competitiveness. Modest credit activity of the economic environment hampers the modernization of production. The analysis of the internal environment has shown that Energoles Bohor d.o.o., as the primary wood processing company, faces many advantages and disadvantages in its internal business environment. The advantage of the company is that the entire production is concentrated in one location. The disadvantage is reflected in the production of low value added products which do not allow for rapid upgrading and expansion of production