SOCIAL RESPONSIBILITY OF HIGHER EDUCATIONAL INSTITUTIONS – THE COMPARISON OF THE VIEW OF STUDENTS AND POTENTIAL STUDENTS

The paper discusses the concept of social responsibility of higher educational institutions (HEI). The concept of corporate social responsibility was initially created for the commercial sector. With changes occurring in the external environment, this concept is now also being introduced in other areas, e.g. in HEI. The paper describes the qualitative part of research on the application of the concept of social responsibility within public HEI in the Czech Republic. Through the method of focus groups the article chases up the knowledge and relationship to problems of social responsibility of universities between two important groups of interest - current and potential students – and students´ requirements on universities