Based on the cassava agroindustrial model developed by CIAT, a similar cassava project was established in Manabi Province, Ecuador. Different methods and techniques were used to collect the information required to diagnose the local situation, from producers, merchants, consumers, industrialists, technicians, and specialists. Secondary sources of information were consulted to obtain statistical data; informal interviews were conducted with farmers to determine farm type and size as well as cultural practices. A socioeconomic characterization of on-farm production systems of cassava and associated crops was also made. Four visits were carried out at 3-mo. intervals, each with specific objectives. Since more precise data are required on the r...