Which programme do you prefer?

Rural radio stations, like any other, need to know the impact that their programmes are having on their listeners. How can this be measured when the service of specialised institutes are beyond reach? This issue has been the theme of a series of six training-action workshops organised by CTA from 1997 to 2001 in Burkina Faso, Madagascar, Mali and South Africa. They drew up a set of practical solutions and simple, reliable tools for quantitative and qualitative surveys of radio audiences which would enable small radio stations to know the profile, habits and preferences of their listeners and to establish a permanent dialogue with them.Rural radio stations, like any other, need to know the impact that their programmes are having on their listeners. How can this be measured when the service of specialised institutes are beyond reach?This issue has been the theme of a series of six..