Supposedly ‘primitive’ works of art in their various forms always had a great appeal in Western culture. Since the eighteenth century (and also before) there has been a consistent tendency in European Art and Literature to attribute superior virtue to primitive people. In this paper I will introduce first the notion of primitivism and the theoretical aspects presented by two American scholars, Arthur O. Lovejoy and George Boas who became the pioneers of the history and theorisation of primitivism when they published their seminal work on Classical literature and philosophy, Primitivism and Related Ideas in Antiquity, (1935). I will also discuss the central question why modern artists turned to primitive art for inspiration. And I...