Investigation and evaluation of decisive factors in short-distance relocation process

Nowadays relocation is not only the change of the physical location for a corporate, but also a part of company strategy for long-run development. Hence the result is crucial to the company. A promising relocation could help entrepreneurs to promote company business, increase corporate reputation, boost employee morale, etc. Meanwhile, an unsuccessful relocation may lead to employee resistance, subsequently infect business productivity and profitability. This thesis analyses how to conduct short-distance relocation successfully, and further aims to investigate and evaluate the decisive factors in relocation process. This thesis discusses short-distance relocation from a case study, using a mixed method. Both qualitative research and quantitative research are applied in study. Qualitative research includes historical theories review, background information research and interviews. Quantitative research is applied in questionnaire to get some numerical data from employees regarding employee satisfaction. The qualitative research is applied as the main method to present a descriptive discussion, while the quantitative research is used as a supplement for case study. The case study strengthens the assumption that COMPANY STRATEGY, COMPANY GROWTH, CONDUCT PERSON, EMPLOYEE PARTICIPATION, EXTERNAL SERVICES, EMPLOYEE EXPERIENCE, and INFORMATION SHARE are the decisive factors in short-distance relocation, and each decisive factor is discussed aligning to the process of the relocation case. The case study scope narrows to a short-distance relocation case happening in a small-to-medium size retail company in Helsinki. As relocation is a unique activity for every corporate, the applicability of these decisive factors differs from case to case. The conclusion could be generated to a more widely use, however researchers and entrepreneurs should understand the universality and particularity of the conclusion, and apply it as a reference according to the specific attributes of the relocation case