International audienceIn this letter we report a thorough analysis of the exciton dispersion in bulk hexagonal boron nitride. We solve the ab initio GW Bethe-Salpeter equation at finite q ΓK, and we compare our results with recent high-accuracy electron energy loss data. Simulations reproduce the measured dispersion and the variation of the peak intensity. We focus on the evolution of the intensity, and we demonstrate that the excitonic peak is formed by the superposition of two groups of transitions that we call KM and M K from the k-points involved in the transitions. These two groups contribute to the peak intensity with opposite signs, each damping the contributions of the other. The variations in number and amplitude of these transitio...