The dangers of the neoliberal imaginary of quality: the making of early childhood education and care as a service industry

Discussions on quality in Early Childhood Education and Care (ECEC) are omnipresent in the 21st Century. One quick example of how the issue of educational quality has grown to become of importance to all can be seen by using Internet search engines. Using Google type in 'quality early childhood and care' as keywords and your will get more than 72,200,000 results. When i try this same set of keywords in Traditional Chinese, more than 2,040,000 results appear on my computer scree in less than one second. Trying the same set of keywords in two different languages highlights the fact that concern for quality provision in ECEC is widespread regardless of cultural boundaries