A new perspective of trust through multi-attribute auctions

The use of trust in auctions is a well-studied problem; however, most of the works in the literature focus on how to model trust rather on how trust is used in the mechanism. In this paper we propose a method to manage trust in multi-attribute auctions. Complementary, we propose a new trust model and we compare it withmother models in the literature. The proposed methodology is tested using a real data-based simulator, showing the benefits of incorporating trust in multi-attribute auctionsThis research project has been partially funded through BRUdG Scholarship of the University of Girona granted to Ferran Torrent-Fontbona. Work developed with the support of the research group SITES awarded with distinction by the Generalitat de Catalunya (SGR 2014-2016) and the MESC project funded by the Spanish MINECO (Ref. DPI2013- 47450-C2-1-R