Towards a Maturity Model for Digital Strategizing : A qualitative study of how an organization can analyze and assess their digital business strategy

Many companies are struggling to navigate in the rapidly changing environment and uncertain time of the digital era. Previous research has been exploring the ongoing trend of digital transformation, as well as digital business strategies, but still there is little guidance for practitioners in terms of concrete frameworks and concepts for digital business strategizing. This thesis investigates critical factors of digital business strategizing and contributes by developing a maturity model for digital business strategizing. The contribution of this study is two folded, on the one hand it provides practitioners a conceptual artefact in order to analyze their challenges in the new landscape of digital transformation and on the other it gives valuable insights for researchers on the new rising phenomena of digital business strategies