Add to ORKGThe emergence and success of fast fashion companies have had a negative impact on the environment. A questionnaire based on the Theory of planned behaviour was distributed to 122 respondents (mean age 26,16) through Facebook to investigate underlying factors that may influence young consumers’ purchase behaviour of sustainably produced clothes. The results show that a positive attitude toward the consequences of sustainable consumption is the best predictor of purchase intention (r =.69), which in turn is connected to purchase behaviour (r = .61). The younger consumers are valuing price and design higher than the older consumers, while the older are valuing quality and sustainability higher than the younger consumers (X2 (1) = 7,91, p &...
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast...
The purpose of this thesis is to investigate how green marketing can bridge the gap between young co...
The consumption has increased by 40% in just a few decades, which has given a negative impact on the...
Background: The clothing industry is guilty of environmental destruction, at the same time consumers...
Background: The clothing industry is guilty of environmental destruction, at the same time consumers...
Background: Distinguishing from competitors nowadays turns out to be more difficult as mass communi...
The fast-fashion industry’s effect on the environment becomes more of a critical subject as the indu...
The fast-fashion industry’s effect on the environment becomes more of a critical subject as the indu...
I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi s...
Background: Distinguishing from competitors nowadays turns out to be more difficult as mass communi...
In this era of environmental upheaval, this study sought clarity on the matter of green purchasing b...
In this era of environmental upheaval, this study sought clarity on the matter of green purchasing b...
The fast-fashion industry has been criticized along the years for its lack of environmental and soc...
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast...
The purpose of this thesis is to investigate how green marketing can bridge the gap between young co...
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast...
The purpose of this thesis is to investigate how green marketing can bridge the gap between young co...
The consumption has increased by 40% in just a few decades, which has given a negative impact on the...
Background: The clothing industry is guilty of environmental destruction, at the same time consumers...
Background: The clothing industry is guilty of environmental destruction, at the same time consumers...
Background: Distinguishing from competitors nowadays turns out to be more difficult as mass communi...
The fast-fashion industry’s effect on the environment becomes more of a critical subject as the indu...
The fast-fashion industry’s effect on the environment becomes more of a critical subject as the indu...
I denna uppsats undersöker vi unga kvinnliga modekonsumenters attityder gentemot hållbart mode. Vi s...
Background: Distinguishing from competitors nowadays turns out to be more difficult as mass communi...
In this era of environmental upheaval, this study sought clarity on the matter of green purchasing b...
In this era of environmental upheaval, this study sought clarity on the matter of green purchasing b...
The fast-fashion industry has been criticized along the years for its lack of environmental and soc...
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast...
The purpose of this thesis is to investigate how green marketing can bridge the gap between young co...
Research Questions: “What knowledge do Generation Y consumers’ have about sustainability in the fast...
The purpose of this thesis is to investigate how green marketing can bridge the gap between young co...
The consumption has increased by 40% in just a few decades, which has given a negative impact on the...