Feasibility study for the introduction of an appliance product into the Spanish market

This project is a feasibility study to intoduce a robot vacuum cleaner to the Spanish market is profitable or not, for the company that it poses. This project has been divided into several phases. The first stage involves an analysis of the company and internal product, analyzing the situation of the sector and its competitors. The second stage consists of an external analysis of the environment where all external variables will be studied. And finally, there will be a development of the strategy, product positioning, and setting goals. All this will allow us to take a beneficial and profitable decision for the company